A circular argument is ensuing among web developers about which is better: An HTML mobile app or what is called a native app (native being specific to the phone, such as, an iPhone app, Android app, etc.) The common consumer usually doesn’t know that they have a choice. But there is a choice to be made from the company creating the app, to the developer programming the app to the end-user using the app. The purpose of this whitepaper is to layout the advantages and limitations between HTML and native apps.
White Papers
If you want your website to succeed in today’s web you must have insight into the hottest trends and topics. Our white papers provide top tips and information that will help you boost traffic, attract new customers and improve your web presence.
Our White Papers
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There’s no doubt the last year and a half has been revolutionary for the web industry. The multitude of developments that have happened recently are setting the tone for the future of the web. Let’s take a look at some current and upcoming design trends you can focus on now to ready your website for the future, why they are important, and how they can provide your users with an experience they will soon come to expect.
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In 2007, Bairstow Lifting Products had a 170-page, robust product
catalog, but a very hard to use and confusing web site. Merge was
initially engaged to make the web site as robust as the catalog. -
Pay Per Click advertising is one of the easiest and toughest ways to market your company and products. Why is it both easy and tough? Pay Per Click marketing is an easy way to target your audience and grow your brand by choosing keywords that match up with your products or services. On the other hand, you have to decide what your marketing budget is for those targeted keywords and how much you are willing to spend per click. These two areas are definitely where companies can succeed or fail quickly.
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Intranets usually aren’t known for great design or usability. But as the intranet space matures and grows in popularity, we will begin to see best design practices make their way to an intranet near you. The purpose of this document is to explore the foundations of intranet design success.
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Your company probably has a wealth of information in your product databases. The problem is that the information is usually trapped in that database and is used solely for production purposes. This whitepaper includes five steps that Merge has implemented to help manufacturers and distributors alike leverage the web by following our process of freeing their product database and taking it to the web.