Merge

Building websites is not as easy as taking information and laying it out in a pleasing framework on a screen with many buttons for client engagement.  However, using a strategically defined approach, success can be achieved in a relatively short period of time.

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“Content is King!” This statement has been shouted from the roof tops of Digital Marketers for years.  And, they are right.  Content on a website is very important.  It contains those valuable keywords and links that provide the feed Google and other search engines look for when calculating rankings.

However, one needs to pay attention to the reader at the same time.  Inundating a visitor to your website with way too many words at the wrong time can turn them away, or cause them to miss the point you are trying to make or sell.

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This is Part 2 of a 2 Part series on Dashboards.  In Part 1, we discussed what Dashboards are, their importance, and the possible uses.  We are now ready to discuss what type of information you choose for your dashboard and how much information you display.

First, Dashboards are most successful if looked at as a communication tool or as a way to enhance information to make quick, more informed decisions.  These tools should not be seen as a replacement for all levels of communication, but a way to enhance communication.

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This is Part 1 of a 2 Part series on Dashboards.  In Part 1, we will look at defining dashboards and how and what information can be found on a dashboard.  In Part 2, we will discuss Dashboards relative to Information Architecture and how to make Dashboards an effective management decision-making tool and not a hindrance to you or your company.

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It used to be common to hear “doing business has changed over the last 25 years” – in today’s global marketplace, the art of doing business has changed dramatically over the last 25 months.

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