The Many Hats of SEO
Sep
06,
2011
You may or may not know of the different ‘hats’ that the SEO industry has come to acknowledge. If you don’t, you’re in luck. I’m here to distill any questions you have about the many hats of SEO and give you a few examples of the types of work each one does.
White Hat SEO
...SEO Benefits from White Papers
Aug
25,
2011
White papers are used to educate readers about a particular subject or help readers make a decision. They are used in many technical fields to explain a process or product. Businesses use white papers as a marketing tool to showcase their area of expertise. But how can a white paper help you with your SEO?
...Can Offline Marketing Save a One Page Website?
May
04,
2011
So today I thought I would share with you a tid bit of info I found from running a MergeRank for a local friend of Merge.
The site is completely Flash based and in the back of my mind I thought they were going to score in the teens or even single digits, but lo and behold they scored a 25. Now mind you this is still a poor score, but how did they score so high for being a Flash site?
...What is SEO, and How It Fits Into Your Digital Strategy
5 SEO principles for everyone
Feb
22,
2011
Search engine optimization (SEO) is the practice of improving the visibility of your website in the organic search results of search engines like Google and Bing. Optimizing your website for search engines isn’t a formula. It’s a constantly changing and evolving process that needs to be evaluated on a periodic basis. You may be thinking, “Why do I need to be worried about SEO?” Below is an example that we are going to use to address your question.
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