Video Marketing
Connect with Consumers for Big-Time Benefit
Jun
01,
2011
We’re so far into the digital age that consumers now expect video content as part of regular business. For example, if you search YouTube for the word “ereader,” you’ll find 6,500 videos featuring every available brand of ereader. If you’re looking to buy, the search results include commercial spots, tours of basic features, consumer reviews, and durability/lighting tests. And once you’ve purchased, you can venture back to YouTube for how-to videos about particular features or tips and tricks.
...Branding 1st, Digital Strategy 2nd
Marketing like a Digital Romeo
Apr
20,
2011
Think of digital media like a highway billboard - folks are passing it at 60 miles per hour while fussing at kids, fiddling with iPods, or trying to choose the right exit. If you want people to notice the digital messages you're spending high dollar on, they need to be just as quick and engaging as a billboard.
...Moderating Blog Comments
The How & Why for Your Digital Strategy
Mar
11,
2011
Most of your blog’s visitors will be fans, friends, and followers who use comment and posting features to ask questions, express appreciation, or engage in conversation. But these features also leave a blog vulnerable to the antics of trolls, spammers, and scammers.
While spammers obnoxiously post their unsolicited advertisements and trolls post inflammatory comments for the sheer enjoyment of it, scammers are still the worst, by far. Their posts could trick your followers into giving away personal information or downloading a computer virus.
...Building Social Media Relationships
How Not to Be “That Guy” (or Girl)
Feb
25,
2011
So your Facebook and Twitter accounts are up, and you've created a web strategy for what should be posted when, and where. You're on your way to building relationships with fans, friends, and followers! But there's still one factor that could make or break this digital marketing strategy - your voice.
...Effective Branding and Web Strategy
How to Prepare
Feb
10,
2011
Brand strategy has the power to reinvigorate an old business model, attract a higher caliber of customers or projects, and make new products or service lines irresistible. If done right, branding can create a new face and sense of purpose that helps steer your business in a clear direction toward smart growth.
...Popular Posts
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- Lunchtime Links
- Saying No
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